A new look for Natural Sleep.

Discover the inspiration behind our updated brand. We're excited to share the story of Natural Sleep's evolution and how it enhances your experience.

From the very beginning, our mission has been simple: to help you achieve a deeper, more restorative sleep, naturally. As we've grown, so has our understanding of what it means to create a truly holistic sleep experience. Our original look served us well, but we felt it was time for our visual identity to fully capture the essence of who we are today and where we're headed tomorrow.

This rebranding isn't just a cosmetic change; it's a reflection of our journey and our commitment to you and our commitment to the natural way to a great night's sleep.

Our new look is rooted in the earthy palette of the natural world, bringing our love of organic materials to the fore, as well as reflecting the warmth of our multigenerational family business, and the essence of comfort and calm that comes from over 40 years of experience that we aim to bring into your home.

• Our New Logo: You'll notice our logo has evolved. It's clean, organic, and represents our promise of pure, simple, and effective sleep solutions.


• An Earth-Inspired Palette: We've updated our colour scheme to a an earthy palette of calming moss greens, soft sandstone, and warm creams. These colours create a soothing effect on the mind, helping to create a tranquil atmosphere conducive to rest.


• Mindful Packaging: Your experience starts the moment you receive our product. All our packaging is recyclable and with a clear minimalist design. We’ve also made our labels clearer and more intuitive, so you can easily understand the natural ingredients and benefits within.

Our goal is to make your journey to better sleep as seamless and enjoyable as possible. This new look enhances your experience in several key ways:

• One Brand, Multiple Collections: Natural Sleep is a leading name in Irish mattress design for over 40 years, trusted by retailers and luxury hotels across the country. Our Origin, Comfort and Premium mattress collections, along with our range of Bases and Headboards, set the standard for comfort and quality and are stocked in over 100 retailers across Ireland and Northern Ireland. We are also Ireland’s most established specialists in Adjustable Beds, offering customisable, made-to-order solutions that promote independence, better health and restorative sleep. In 2022, we launched our Organic mattress collection, the culmination of a lifetime’s work to create the most natural mattress possible. Our new brand brings all these collections together for the first time in a cohesive way that is easier for the consumer to recognise.

• A More Intuitive Website: Our newly designed website is easier to navigate, allowing you to find the perfect products for your sleep needs with ease. The calming visuals and clear information create a relaxing browsing experience from the very first click.


• A Cohesive Experience: From our website to our packaging to the product itself, our new brand creates a consistent and immersive experience that reinforces our core values of handcrafted, natural, and Irish.

• Clarity and Trust: We believe in complete transparency. Our updated look features cleaner typography and a straightforward layout, making it easier than ever to learn about our ingredients, our sourcing, and our commitment to sustainability.


While our look may have changed, our heart remains the same. The core principles that Natural Sleep was built on are stronger than ever. We are still unconditionally dedicated to:


• Our passion for using natural and organic materials in our mattresses with their range of health and wellbeing benefits.

• Handcrafting our products in Ireland with the utmost care and attention to detail.


• Offering best in class quality and comfort no matter an individual's personal circumstances, budget or stage of life, because everyone deserves quality sleep.

This evolution is a celebration of how far we've come and a promise for the future. We are so grateful to have you as part of our community and can't wait for you to experience the new Natural Sleep.


Here's to many peaceful nights ahead.


Warmly,


The Team at Natural Sleep